Neuromarketing, neuroeducation, neurolinguistics & neuroeconomics

All Items

• Validation study of Arizona Battery for Communication Disorders of Dementia in Greek monolingual cognitively impaired patients

  Dionysios Tafiadis, Louiza Voniati, Alexandra Prentza, Vasiliki Zarokanellou, Vassiliki Siafaka, Nafsika Ziavra, Spyridon Konitsiotis

  182.1-182.12

• The importance of neurodivergent mentorship for the development of professional identity

  Bill Wong, Greg Boheler, Sarah Selvaggi Hernandez, Katherine McGinley, An Thi Nguyen, Romina Lynn Reyes, Zipporah Brown

  167

• Brain regions involved in speech production, mechanism and development

  Mohammad Jahanaray, Ali Jahanaray, Zahra Zohoorian

  178

• Using Event-Related Potentials (ERP) to identify the purchase intention of a consumer for familiar brands

  Mayur Jartarkar, Kopal Srivastava, Veeky Baths

  163

• Areas of Interest (AOI) on marketing mix elements of green and non-green products in customer decision making

  Aida Azlina Mansor, Salmi Mohd Isa

  174

• A preliminary fMRI study of relative clause in comprehension among native and non-native Malay language speakers

  Nurul Bayti binti Sumardi, Hui Ying Jong, Aini Ismafairus Abd Hamid

  113

• Neuromarketing: Marketing research in the new millennium

  Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun

  27-35

• P300 and decision-making in neuromarketing

  Aida Azlina Mansor, Salmi Mohd Isa, Syaharudin Shah Mohd Noor

  21-26

• Neuromarketing: The popularity of the brain-imaging and physiological tools

  Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun

  13-22

• Review of eye-tracking: A neuromarketing technique

  Benneth Chiemelie Iloka, Grace Ifeoma Anukwe

  29-34

• Fundamentals of neuromarketing: What is it all about?

  Aida Azlina Mansor, Salmi Mohd Isa

  22-28

• Neuromarketing: a historical review

  Benneth Chiemelie Iloka, Kenechi John Onyeke

  27-35